Why brands must embrace personalization

Recent time has radically changed the way consumer approaches a brand or a business. Today, the most desirable way to connect with a brand is to go digital. However, this was just the beginning of the story. …

Brand is the pillar of intellectual property. Brand equity is the added value that a well-thought-out strategy brings to product or service. The world’s most powerful corporations spend billions of dollars to retain their brand’s goodwill and value.

Success is more difficult than ever in a world plagued with thousands…

When it comes to UI/UX, there is a vast difference between what is learnt and the practical applicability of what we have learned so far. UI/UX is a conjoined term. One cannot exist without the other. …

Every single person is online and utilizing platforms like Instagram where they can tell the world and see the world what is happening in their personal lives. …

Benefits of advertising online

Research and studies have suggested that due to the advancement of the technology and emergence of various web platforms in the past decade the whole scope of advertising online has progressed as compared to traditional forms of advertising.

The reason behind why online advertising is rapidly growing and evolving is…

Creative concepts are the back born of every brand communication. They are nothing but the overarching idea that attracts the viewers, influence their emotions and inspire them to take an action. Every advertisement campaign revolves around a conceptualized theme. …

Gone are the days when people used to spend hours and hours visiting their favorite shops. The pandemic has changed the way people shop for products. Digital stores have replaced physical stores and customers prefer online shopping for convenience and safety. They check in to online stores and order products…

The Skepper

Skepper is a way of life. As an independent agency, we imagine and execute big, integrated ideas — without the friction that occurs with consolidated agencies.

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